The Minimalist Conference
28 April 2018 | London
One of my earlier keynote appearances, and one that set the tone for how I’d approach speaking ever since. The Minimalist Conference brought together dental professionals who were genuinely questioning the direction of their clinical practice — looking for a more considered, evidence-led approach to treatment. My session focused on minimal invasive dentistry and esthetics, exploring how less intervention often delivers better outcomes for patients and more sustainable businesses for clinicians. What struck me about this audience was their appetite for challenge — they weren’t there for validation, they were there to think differently. The energy in the room was exactly what I love in a live event: people leaning in, asking difficult questions, genuinely wrestling with ideas. It reinforced something I’ve carried into every talk since — that the best sessions happen when an audience feels safe enough to be honest about what they don’t know. A brilliant early marker on a long road.
Dentistry Show Birmingham & DTS
13–14 May 2022 | Birmingham
The Dentistry Show Birmingham is one of the flagship events in the UK dental calendar, and being invited to speak in the Next Generation Conference Theatre was a real privilege. My session focused on practice growth and marketing — specifically the practical steps that dental business owners can take to attract more of the right patients, improve their conversion process, and build a reputation that compounds over time. The audience was a mix of practice owners, associates, and business managers, which meant I had to make the content work at multiple levels simultaneously. I love that challenge. There’s something about a large exhibition-floor event that forces you to cut through the noise quickly — the competition for attention is high and delegates have choices. It sharpens the delivery and keeps you honest about what actually earns its place in a talk. A strong day and a reminder of why the Dentistry Show consistently attracts the best in the industry.
ADI Team Congress 2022 — The Great Debate
26–28 May 2022 | Manchester
The ADI Team Congress is one of the most respected implant congresses in the UK, and being trusted to deliver a non-clinical session to a highly clinical audience is always a fascinating challenge. My talk, “The Dentist Is Not the Rockstar,” made the case that in implant dentistry — as in any complex, high-value treatment pathway — the entire team is the differentiator. The receptionist who answers the first call, the treatment coordinator who holds the consultation, the nurse who puts the patient at ease before they sit in the chair — these people are often the real reason a patient says yes or comes back. I drew on real patient stories from my own clinical background to illustrate how trust is built, broken, and rebuilt across the entire journey. The reception in the room was remarkable — delegates came up afterwards saying it had shifted the way they thought about their teams. That’s the most you can ask for.
The Modern GDP — Anoop Maini Memorial Lecture
11 June 2022 | Institution of Civil Engineers, London
Being invited to speak at the Anoop Maini Memorial Lecture was one of the most meaningful speaking engagements of my career. Anoop was a giant of the profession — a clinician, educator, and human being who left an enormous mark on everyone who encountered him. The day was a celebration of his legacy and a challenge to the profession to continue thinking, growing, and evolving. My session sat within a full programme exploring what it means to be a modern GDP in 2022 — and I focused on the intersection of marketing, communication, and genuine business growth. Not theory. Not aspiration. The specific frameworks and mindset shifts that help dental professionals build practices they’re genuinely proud of. Being in a room full of people who loved Anoop, delivering something I hope he would have valued — that was a privilege I don’t take lightly. A day I won’t forget.
ClearCorrect Ambassador Summit 2022
3–4 November 2022 | Cannes, France
Being invited to the ClearCorrect Ambassador Summit in Cannes was a clear signal that ClearCorrect trusted me not just as a speaker, but as a strategic voice within their ecosystem. The audience was a group of highly engaged ClearCorrect providers — clinicians who were already committed to clear aligner therapy and wanted to go further. My session focused on the three things that separate practices that scale their aligner revenue from those that plateau: communication, conversion, and growth mindset. I explored what happens during the window between a patient expressing interest and saying yes — and why most practices lose cases they should have converted. The environment at an ambassador summit like this is special. The delegates are invested, curious, and not afraid to push back. Some of the best conversations happened at dinner, away from the stage. This was the start of a long and genuinely valued relationship with the ClearCorrect team.
Neodent Community Event
2–3 December 2022 | The Belfry Hotel, UK
The Neodent Community Event brought together implant dentists from across the UK for two days of education, community, and connection. I spoke on Day 2 alongside some brilliant clinicians including Dr Doug Watt, and my session — “Click, Communicate & Convert: Simple Strategies for Implant Growth” — was designed to give the audience immediately usable tools for growing their implant revenue through smarter communication. The core message was straightforward but often overlooked: the clinical outcome is rarely why a patient says yes or no. It’s the conversation before, during, and after the consultation that determines whether they proceed. I walked the room through a practical framework for building patient confidence, handling objections, and creating a follow-up process that keeps potential cases warm without feeling pushy. Recording a Dental Leaders Podcast episode with Doug Watt at the event itself was a bonus — one of those days where the formal programme and the informal conversations were equally valuable.
Elevating ClearCorrect Excellence 2023
23 June 2023 | Millennium Point, Birmingham
The first edition of what would become one of my most regular stages — Elevating ClearCorrect Excellence is ClearCorrect’s annual education event and has grown into one of the most anticipated days in the aligner calendar. My 90-minute session, “Patient Journey & Conversion Mastery,” was the longest slot of the day, which tells you everything about ClearCorrect’s confidence in the content. I took the audience through the entire patient journey from first contact to case acceptance — mapping every touchpoint where practices either build or erode the trust that leads to a yes. The session was deliberately interactive, drawing on live examples and encouraging delegates to reflect honestly on where their own processes were breaking down. The feedback was exceptional, and a number of attendees came back the following year specifically because of the impact this session had on their practice performance. The sold-out nature of the event was a strong signal — the demand for this kind of practical, human-led content is real.
ClearCorrect Symposium — France
29 June 2023 | Paris, France
A week after Birmingham, I was in Paris delivering a session for ClearCorrect’s French market — their first-ever symposium in France. The LAHO Business Center provided a sharp, modern setting for what turned out to be a genuinely energised room. My session, “Développement du cabinet” (Practice Development), was adapted specifically for a French-speaking clinical audience, focusing on the business and communication strategies that help practices grow their aligner provision sustainably. What I find fascinating about speaking across different markets is how universal the underlying human challenges are — patient hesitancy, team buy-in, case acceptance anxiety — even when the cultural context is different. Following the event, ClearCorrect’s Ortho Brand Manager Roxane Lanoue wrote to say the session had genuinely challenged and shifted the thinking of practitioners in the room. That kind of direct, written feedback from an organiser is rare and means a great deal. A memorable international day.
Occlusion & Communication Day
30 September 2023 | Sheraton Skyline Hotel, Heathrow
Organised by Jaz Gulati — one of dentistry’s sharpest minds — this was a deliberately different kind of education day. Jaz built a programme that combined clinical depth (occlusion, FMR, Dahl) with the communication and business intelligence that helps clinicians actually apply what they learn. I was given the longest slot of the day, which Jaz summed up in the speaker brief with characteristic honesty: “Prav — do your thing mate, gave you the longest slot because you talk for England.” My session, “Communication & Case Acceptance in the Dental Surgery,” explored the psychology of patient decision-making in complex, high-value treatment cases. Sharing a stage with the likes of Tif Qureshi, Rhona Eskander, Kostas Kalaitzis, and Salman Pirmohamed made for an incredibly rich day. Around 100 delegates, a lively Q&A, and the kind of informal conversations over coffee that remind you why live events still matter so much.
Ankylos Aesthetic Masters Congress
12 October 2023 | London
Dentsply Sirona’s Ankylos Aesthetic Masters Congress brought together some of the finest minds in aesthetic implant dentistry for a day of clinical excellence and strategic thinking. Being invited to speak alongside a world-class clinical line-up as the business and communication voice is a role I genuinely relish — it means the organiser understands that clinical skill and commercial awareness are two sides of the same coin. My session focused on how implant practices can better articulate their value, build patient trust during complex consultations, and grow sustainably without compromising clinical integrity. The Ankylos system attracts a particular kind of clinician — detail-oriented, evidence-driven, and genuinely invested in outcomes. That audience sharpens your thinking and keeps you honest. A formally contracted speaking engagement, confirmed by the Dentsply Sirona Speaker Agreement, which sits alongside some of the most rigorous events I’ve been part of.
Straumann eXclusive Event 2023
10 November 2023 | Tewkesbury Park Hotel, Gloucestershire
Closing out my first full year working with Straumann, this invitation-only eXclusive Event brought together a carefully selected group of Straumann’s most growth-focused customers for a day of strategic conversation. My session — “Communication & Marketing Mastery to Elevate Implant Conversions” — ran from 14:00 to 15:00 and was positioned as the afternoon cornerstone of the programme. I explored how practices with exceptional clinical skills often plateau because of gaps in how they communicate that skill to patients. The frameworks I shared — around messaging clarity, consultation structure, and follow-up consistency — were practical and immediately deployable. The invite-only nature of these Straumann events creates a very particular energy. Delegates are vetted, engaged, and not afraid to ask difficult questions. This was the beginning of what became a recurring and deeply valued relationship with Straumann UK & Ireland, one that has taken me across Europe and to multiple countries in the years since.
Nobel Biocare North West Study Club
6 December 2023 | The Stanneylands, Wilmslow
Study clubs are one of my favourite formats — there’s an intimacy and engagement you simply can’t replicate on a conference stage. The Nobel Biocare North West Study Club brought together 45+ implant dentists in a relaxed but intellectually charged setting, and my session focused entirely on the consultation and conversion side of implant dentistry. I covered how to structure an implant consultation to build genuine confidence rather than just presenting a treatment plan, how to handle patient hesitancy with honesty rather than pressure, and how marketing can support the clinical conversation before the patient even sits down. Nobel Biocare’s decision to feature a business and communication speaker — not just a clinical one — reflects an understanding that growing an implant practice is as much about people as it is about protocols. The conversations over dinner afterwards were as valuable as the session itself. Exactly the kind of evening that reminds you why this work matters.
FMR Summit 2024
2 March 2024 | Heathrow, London
Dr Devang Patel’s FMR Summit is one of the most focused education events in the dental calendar — a full day dedicated to helping clinicians make the transition from single-tooth dentistry to full-mouth rehabilitation. My contribution, “Prav’s Conversion Clinic,” was the commercial counterpart to Devang’s clinical programme. I’ve always believed that the ability to present a large, complex treatment plan — and help a patient understand why it’s the right path for them — is a skill that can be taught. It’s not about selling. It’s about clarity, empathy, and confidence. I took the room through the psychology of high-value case acceptance, the specific language that builds rather than erodes trust, and the follow-up systems that keep cases warm without feeling like pressure. The event sold out, and delegates told me afterwards that the communication content was the piece they were most excited to apply. I’ve now delivered at the FMR Summit in two consecutive years — a continuation I’m genuinely proud of.
Elevating ClearCorrect Excellence 2024
14 June 2024 | Millennium Point, Birmingham
Returning for the second edition of ClearCorrect’s flagship annual event, this time with an even larger audience and a talk that had evolved significantly based on feedback from the year before. My session, “The Ultimate ClearCorrect Consultation,” went deeper into the specific consultation structure that maximises case acceptance without compromising patient trust. I introduced practical frameworks around questioning technique, treatment plan presentation, and the follow-up communication sequence that turns enquiries into starts. ClearCorrect’s marketing described me as the “marketing scientist” of the speaker line-up — a description that captures something I genuinely believe: that great communication is both an art and a science, and both can be learned. The event featured a brilliant mix of clinical and business content, with speakers including Andrea Bazzucchi and Sami Butt. Being featured as a headline speaker alongside international clinical experts, and returning by invitation, reflects the trust ClearCorrect has placed in this content.
Start Up in Dentistry Live 2.0
14 September 2024 | Heathrow, London
Start Up in Dentistry Live is built for the kind of dentist I find endlessly fascinating — one who has made the decision to back themselves, build something of their own, and figure out the commercial side of the profession. Dr Mide Ojo’s event attracts a motivated, entrepreneurially-minded audience who want practical insight, not generalities. My session sat within a programme covering everything from HR and finance to marketing, recruitment, and leadership — and I focused on the growth and patient journey elements that help young practice owners build momentum fast. There’s something energising about speaking to an audience at the beginning of a journey rather than the middle or the end. The questions are sharper, the hunger is more visible, and the potential impact of a single useful idea is enormous. These delegates will go on to build practices, groups, and businesses — and if something I shared helped shape how they think, that’s a privilege.
International Esthetic Days 2024
19–21 September 2024 | Palma de Mallorca, Spain
One of the highest-profile speaking engagements of my career — and one that came with a dual responsibility I’d never had before. Invited by Francois Geiger following previous Straumann appearances, I delivered a keynote address and simultaneously moderated the ClearCorrect orthodontic section of the programme — a role I’d never done before on an international stage. I prepared meticulously: attending the day before to test the room acoustics, meeting with speakers individually to personalise their introductions, and troubleshooting an AV issue the evening before the event. I came to know the speaker line-up — Andrea Bazzucchi, Jasper Thoolen, Mark Lowe, James Mah, Sarah Weston — well enough to create a programme that felt cohesive rather than a series of disconnected sessions. One of Straumann’s largest global events, attended by international clinicians across esthetics and orthodontics. Being trusted with both the keynote and the moderation role was a significant statement of confidence from the Straumann team.
AI-Powered Consultations — International Esthetic Days
20 September 2024 | Palma de Mallorca, Spain
Within the International Esthetic Days programme, I delivered a dedicated ClearCorrect session — “AI-Powered Consultations: Increase Your Efficiency and Effectiveness” — from 09:00 to 09:30. The brief was to make AI in the consultation context genuinely accessible and practical for clinicians who were curious but not yet convinced. Rather than talking about AI in abstract terms, I focused on the specific ways artificial intelligence is already changing patient communication, treatment plan presentation, and clinical workflow — and how practices can start using these tools right now to improve conversion without adding complexity. The session attracted strong engagement from a global audience of aesthetic dentistry clinicians. Speaking on AI at one of the world’s premier esthetic dentistry conferences was a clear signal that the profession is taking digital transformation seriously — and that there’s enormous appetite for guidance on how to navigate it practically rather than theoretically.
1st Straumann Global Lab Summit
27–28 September 2024 | Lisbon, Portugal
One of the most memorable events of my speaking career — not least because, as I wrote on LinkedIn afterwards, I arrived at the auditorium at 7am on the day of my talk to run through my slides alone in an empty room. A personal ritual that centres me before any major presentation. The 1st Straumann Global Lab Summit was an extraordinary event: 500 attendees from 39 countries, representing a dental laboratory community that had been underserved by this kind of world-class education for too long. My session focused on sales, marketing, and emotive customer service for dental laboratories — making the case that technical excellence is no longer enough to sustain and grow a lab business. You need to be visible, positioned, and emotionally connected to your clients. The response from lab owners and technicians across Europe, the Middle East, Africa, and beyond was remarkable. Different languages, different cultures, the same fundamental challenges. A landmark event in the evolution of dental lab education.
Dentistry Show London 2024
4–5 October 2024 | ExCeL London
The Dentistry Show London is one of the UK’s largest dental events, and speaking in the Practice Owners & Business Managers Theatre — twice in one day — is one of the most demanding formats in the dental speaking circuit. An open exhibition environment, with delegates making real-time choices about where to spend their time, forces you to earn attention rather than assume it. My morning session, “The Smart Dentist’s Playbook: High-ROI Marketing on a Shoestring Budget” (10:45), gave practice owners practical frameworks for maximising their marketing impact without large budgets. My afternoon session, “16 Years in 45 Minutes: Turbocharging Treatment Acceptance with Tech & EQ” (12:30), distilled nearly two decades of frontline dental business experience into the most actionable 45 minutes I’ve ever delivered. Both sessions drew strong crowds and strong feedback. If you can hold a room in an exhibition hall, you can hold any room.
Straumann Northern Hub Winter Meeting 2025
7–8 January 2025 | Grand Hyatt Barcelona, Spain
The first-ever Straumann Northern Hub Winter Meeting — and I was there from the very beginning. Being invited to deliver the opening workshop of this inaugural event, designed specifically for Straumann’s internal Northern Hub commercial team, was both an honour and a fascinating challenge. My audience wasn’t dentists — it was Straumann’s own sales, marketing, and brand people. The session focused on the mindset of building genuine relationships with clinicians: understanding what motivates them, how to communicate value rather than features, and how to position Neodent and Anthogyr as distinct and compelling choices within the broader Straumann ecosystem. It’s a very different kind of workshop when you’re educating the educators — the people who go on to influence thousands of dental professionals. My flight was four hours delayed, but I made it to Barcelona. Some things are worth fighting for.
Bupa Dental Health is… Live 2025
17–18 January 2025 | ICC Wales, Newport
Bupa Dental Care’s inaugural national conference was a landmark moment for UK corporate dentistry — and I was privileged to be part of it. Over 1,000 attendees including dentists, practice managers, dental nurses, and senior Bupa leaders gathered at the ICC Wales in Newport for two days of clinical education, business strategy, and genuine community-building. My session focused on the marketing and patient communication strategies that are most relevant to a large group practice context — where consistency across sites, brand clarity, and a shared patient experience are as important as individual clinical excellence. Speaking alongside a line-up that included Colin Campbell, Miguel Stanley, Daniela Nistor, and Dirk Rolf-Gieselmann, to an audience of this scale, in the context of Bupa’s first-ever company-wide conference, felt significant. It was covered in the British Dental Journal. A major milestone in UK dental corporate education and one I was proud to contribute to.
FMR Summit 2025
8 March 2025 | Heathrow, London
Returning for the second consecutive year at Devang Patel’s FMR Summit, this time with a session that had evolved based on everything I’d learned from the 2024 cohort. What I love about repeat engagements is the opportunity to go deeper — to build on what resonated, cut what didn’t, and respond to the questions that came up in the year between. My 2025 session focused on the specific communication challenges that arise in full-mouth rehabilitation — the conversations that happen when a patient is presented with a significant investment, significant risk, and significant uncertainty about the outcome. I covered the language of confidence without arrogance, the structure of a case presentation that moves a patient from interested to committed, and the follow-up framework that keeps complex cases progressing without pressure. Being asked back by Devang is one of the most meaningful endorsements a speaker can receive.
ITI UK & Ireland Congress 2025
21–22 March 2025 | Millennium Point, Birmingham
The ITI UK & Ireland Congress is one of the most academically rigorous events in UK implant dentistry — and being trusted to both moderate the morning session and deliver a keynote on the commercial and communication side of implant care is a responsibility I approached with real care. My session, “The Edentulous Patient: Consultation & Sales,” tackled a topic that sits at the intersection of clinical complexity and human psychology. Edentulous patients are often some of the most emotionally invested people who walk through a practice door — and how you handle that consultation determines not just whether they proceed, but whether they feel respected, understood, and confident in you as their clinician. Delivering this content to a highly academic, evidence-focused audience and receiving strongly positive feedback was particularly meaningful. I also oversaw the event photography and videography — contributing to the congress’s legacy beyond the stage itself.
Straumann Northern Europe DSO Leadership Summit 2025
20–21 May 2025 | Sheraton Nice Airport, France
My first DSO Leadership Summit with Straumann Enterprise Solutions — and an event that confirmed for me that the most powerful conversations in dentistry are now happening at the enterprise level. The Northern Europe summit brought together senior DSO leaders, C-suite executives, and regional decision-makers from across Northern Europe for two days of strategic discussion. I delivered two sessions: a leadership communication talk — exploring how clarity, storytelling, and human connection drive both treatment acceptance and team alignment — and a Brand Strategy Workshop, where delegates worked through the practical process of building a patient-centric brand that translates into culture and behaviour. The conversations that happened outside the formal sessions were equally profound. An impromptu extended breakfast with Robert van Geffen became part therapy session, part leadership masterclass. A heartfelt conversation with Kiran Malviya about her leadership journey stayed with me long after I left Nice.
Southern Europe DSO Leadership Summit
3–4 June 2025 | Sheraton Nice Airport, Nice, France
The Southern Europe DSO Leadership Summit — hosted by Straumann Group Enterprise Solutions — brought together senior DSO executives, C-suite leaders, and regional decision-makers from across Southern Europe for two days of strategic insight and practical brand-building. I was trusted with two sessions across both days, which reflects the depth of what Straumann asked me to contribute rather than a single slot. On Day 1, I delivered a 45-minute keynote — “Communication Strategies that Work!” — tailored specifically to a C-suite audience, exploring how clarity, storytelling, and human connection drive both patient trust and commercial performance. On Day 2, I led a 90-minute Brand Strategy Workshop — “From Insights to Action: Crafting a Brand Strategy” — where delegates worked through practical exercises to define their brand voice, align communication principles, and identify the moments where better communication creates the most measurable impact. The event featured insight from L.E.K. Consulting alongside panels on patient-centric brand building and behavioural trends. An evening activity and dinner on the Promenade des Anglais added the kind of human connection that makes these summits genuinely memorable.
Elevating ClearCorrect Excellence 2025
5–6 June 2025 | Millennium Point, Birmingham
A third consecutive year at ClearCorrect’s flagship annual event — and by this point, “Elevating Excellence” had established itself as one of the most anticipated days in the aligner education calendar. Returning for a third time as a headline speaker reflects the continuity and trust that ClearCorrect has placed in the content I deliver. The series has become something of a barometer for me: each year, the questions from delegates are sharper, their practices are stronger, and the expectations are higher. That’s exactly as it should be. This edition continued to evolve the case acceptance and communication content, integrating newer thinking around AI, patient data, and personalised follow-up. A two-day format gave more space for depth, networking, and the kind of delegate conversations that turn good events into transformational ones. Three editions, three sold-out events, one consistent thread — the belief that how you communicate is as important as what you can do clinically.
DentalForum UK 2025
16–17 June 2025 | Barcelona, Spain
DentalForum UK — originally scheduled for Marbella before relocating to Barcelona — brought together some of the UK dental sector’s most influential business leaders, investors, and DSO decision-makers for two days of high-level strategic conversation. As a headline partner speaker representing Agilio Software and The Fresh, I delivered a joint session with Andy Sloan exploring the intersection of marketing, CRM, and data-driven growth for dental groups. This wasn’t a clinical audience — it was a room full of people who think in multiples, acquisition pipelines, and growth strategy. Being invited to present alongside one of the most respected names in dental software, to an audience of this calibre, was a direct reflection of the combined credibility that Agilio and The Fresh bring to the enterprise dental market. The informal conversations across two days in Barcelona confirmed what I already knew: the UK dental consolidation story is far from finished.
Straumann Exclusive Event — Sopwell House
12 September 2025 | Sopwell House, Hertfordshire
The first of two Straumann Exclusive Events I delivered in consecutive weeks in September 2025 — an invitation-only format that Straumann uses to bring their most growth-oriented customers together for a day of strategic education and high-quality networking. My session, “Marketing Conversations That Drive Growth,” explored how clear, consistent messaging across every patient touchpoint creates the conditions for sustainable practice growth. The day featured a strong line-up alongside me — Stephen Booth and Stephanie Adams on Straumann’s future vision, Dr Mitul Shah on AI and SmileCloud, and Mark Topley on leadership and team engagement. What made this particular event stand out was the quality of the delegate feedback: Google reviews came in within hours of the session ending, which is always a sign that something resonated beyond the surface. Sopwell House is a beautiful setting — and beautiful settings tend to make people more open, more reflective, and more honest.
Straumann Exclusive Event — Carden Park
19 September 2025 | Carden Park Hotel, Cheshire
One week after Sopwell House, I was at Carden Park in Cheshire for the second Straumann Exclusive Event of the autumn. The same session — “Marketing Conversations That Drive Growth” — adapted for a different audience with different questions and a different energy. No two rooms are the same, even when the content is similar, which is why reading the room and adapting in real time matters more than having a perfect script. The evening session at Carden Park featured a keynote by Monty Halls — explorer, author, former Royal Marine. Guy Bellamy had promised me I’d take something valuable away from Monty’s talk, and he was right. Monty’s stories of leadership under pressure, and the emotional honesty he brought to the stage, were genuinely moving. One of those evenings that reminds you why being in rooms with extraordinary people — not just presenting to them — is part of what makes this work so rich.
Bupa Learning Lounge CPD Webinar
4 October 2025 | Online
Bupa Dental Care’s Learning Lounge is one of the most widely accessed CPD platforms in UK corporate dentistry, and being formally contracted to deliver a verifiable GDC-registered session was a meaningful milestone. My session — “From Call to Commitment: Elevating Treatment Acceptance Through Better Communication” — ran from 11:15 to 12:15 and was designed for Bupa clinicians and dental teams who wanted a practical, immediately applicable approach to improving how they communicate with patients. I covered communication at every key touchpoint: first call and triage, pre-consultation preparation, the consultation itself, and the follow-up process. The GDC development outcomes covered were A (communication), B (working with others), and D (maintaining skills and knowledge). A formally contracted, accredited CPD delivery for one of the UK’s largest dental healthcare organisations — it’s a different kind of validation from a conference keynote, and an equally important one.
Agilio iGROW Webinar
23 October 2025 | Online
Co-presenting with Andy Sloan — Managing Director EMEA of Agilio Software and my boss since the 2024 acquisition — this iGROW webinar tackled one of the most commercially important questions in dental practice management: not just how to attract more patients, but how to identify and keep the right ones. Our session, “How to add six-figure growth by spotting and keeping the right patients,” ran from 13:00 to 14:00 and drew an engaged audience of practice owners and managers from across the Agilio customer base. We explored patient mix strategy, the economics of retention versus acquisition, and how data and technology can help practices make smarter decisions about where to focus their growth energy. Presenting alongside Andy brought a useful dynamic — his perspective from inside a leading dental software and compliance platform, mine from 18 years of frontline dental marketing. Two lenses on the same problem. A webinar that generated strong post-event engagement and enquiries.
ITI UK & Ireland Directors Day 2025
13 November 2025 | UK
Being trusted by ITI UK & Ireland to deliver a bespoke, brand-new workshop for their Study Club Directors was one of the highlights of 2025 for me. This wasn’t a repeat of anything I’d done before — it was created from scratch, specifically for a room of senior clinical educators who lead study clubs across the UK and Ireland. We covered AI-powered event planning, LinkedIn optimisation for clinical leaders, marketing content strategy for study clubs, and video recording frameworks — and crucially, every director left with tangible outputs they could act on that same week. What made this session special wasn’t what I delivered — it was what happened between delegates. Directors openly sharing knowledge, challenging each other, and watching Colin Burns break down exactly how he built the largest study club in the ITI (possibly in Europe). The feedback included Google reviews, direct messages, and reports of immediate implementation. Trusted by Tim Harris, Guy Bellamy, and Rajan Patel. Proud of this one.
2nd EMEA Dental Lab Summit — 20 Years of Medentika
28–29 November 2025 | Antalya, Turkey
This one was different. For the first time, my family came to watch me speak. My daughters — aged 8 and 10 — had never seen “what daddy does when he goes away.” At the 2nd EMEA Dental Lab Summit in Antalya, celebrating 20 years of Medentika, they did. I delivered my keynote “Great Labs Die Quietly” — making the case that technically exceptional laboratories fail quietly, not loudly, when they lack visibility, positioning, and a compelling narrative. I then ran my workshop “Be Seen. Be Shared. Be Chosen” twice — a practical, hands-on session on leveraging AI in lab marketing. Mid-keynote, I looked up and saw my wife and daughters watching. I felt it in my voice. A delegate approached my youngest afterwards and told her “your daddy is inspirational and amazing.” She hugged me right there. 300+ delegates from across the EMEA region. An extraordinary event, and a moment I’ll never forget.
Dental Beauty Partners Retreat — Life’s Riches
17 April 2026 | Don Carlos Hotel, Marbella
Dev Patel’s brief was simple and terrifying in equal measure: “Create something interesting, impactful and different from anything you’ve ever delivered before that will make the audience think differently.” No pressure. I spent weeks building something I called “Life’s Riches” — a session I’d never delivered before, inspired by Matthew McConaughey’s Greenlights and built around a single idea: that most of the red lights we encounter in life are completely outside our control, but what we do while sitting at them is entirely ours. I took the Dental Beauty equity partners — a room of practice owners, most in earn-out, most with a financial exit on the horizon — through the question that nobody warns you about. It’s not about the money. It’s about what you find once you have it. The love. The relationships. The time with the people you’d do anything for. That’s rich. Google reviews came in before I’d even left the building. “Everything you said was so true and was really meaningful.” “Good to see someone speak with real emotion and life lessons.” “Enlightening.” “Inspiring.” One of the most personal sessions I’ve ever delivered — and one of the most impactful.
